Our Story

Vintage Hoss was founded in 2016 by Reilly Hughes in Alexandria, VA, initially operating as an independent venture focused on vintage band T-shirts and sportswear. What began as a curated resale concept quickly evolved into a styling and vintage fashion collective, working with touring music artists, college athletes, and live events to support performance styling, pre-appearance looks, and merchandise design and production.

Momentum accelerated in 2019 after the brand relocated operations to Winter Park, FL. During this period, Vintage Hoss worked closely with Asquared Sneakers, gaining professional experience styling artists and athletes while establishing long-term industry relationships that helped shape the brand’s touring and creative direction.

During the COVID-19 pandemic, Vintage Hoss added Justin Gervais to the team and used the pause in live events to strategically prepare for post-pandemic growth. This planning phase resulted in a deliberate expansion strategy, positioning the brand across multiple U.S. touring markets and eventually extending its reach internationally through global artist relationships.

In 2021, Vintage Hoss entered the live music and festival space at scale, styling artists at major venues and festivals including Red Rocks Amphitheater, EDC Las Vegas, and Lollapalooza Chicago. As touring activity increased nationwide, the organization expanded its operational capacity to provide consistent, on-the-ground support across markets.

January 2022 marked a major milestone as Vintage Hoss transitioned into a national operation with the addition of three curators and core team members: Liam McHugh, John Rupert, and Greg Sarafian. Each team member is based in a key touring market within the U.S., and their contributions have been instrumental in expanding touring reach, strengthening operations, and stabilizing long-term growth.

Growth continued throughout 2023 and 2024 with expanded touring support, creative collaborations, and the launch of Vintage Hoss-produced pop-ups aligned with major music festival weekends. These efforts included official collaborations with Kai Nakamura, founder of KAINAKA, and Liv Myers, founder of Overchill The Label, as well as pop-ups in Charlottesville, VA; Orlando, FL; and Chicago, IL. In late 2024, Vintage Hoss produced artist merchandise for Łaszewo at The Fillmore in Denver, CO, which sold out before the show began. The merchandise was manufactured and produced by co-founder Liam McHugh, marking a key milestone in the brand’s expansion into merchandise production.

In 2025, Vintage Hoss expanded further into international markets and collegiate athletics. The brand partnered with the University of Tulsa Men’s Soccer Team in Tulsa, OK, and Temple University Men’s Soccer Team in Philadelphia, PA, through NIL agreements, representing student-athletes and providing styling for pregame appearances. That summer also included Vintage Hoss’s first international pop-up in Paris, France, during Lollapalooza Paris weekend, followed by a pop-up in Chicago, IL, during Lollapalooza Chicago weekend. In December 2025, Vintage Hoss added Preston Neal to the team, based in Windham, NH, expanding the brand’s Northeast footprint while supporting touring artists through styling, photography, and videography-focused work.

To date, Vintage Hoss has styled 88 artists, including 16 Grammy-nominated or award-winning acts, across 228 shows in 13 countries.

Vintage Hoss operates at the intersection of music, athletics, and vintage fashion, delivering styling, curation, and merchandise design and production services for touring artists, college athletes, and live events worldwide.

Artists Styled:

afk, Alison Wonderland, ALLEYCVT, Balu Brigada, Boogie T, Benda, Buku, Calcium, Celo, CUTDWN, Cyclops, Disco Lines, Distant Matter, Duskus, DJ Snake, Fish Scale, Grabbitz, HOL!, ISOxo, James Egbert, Jauz, Jessica Audiffred, Joy Olakodun, Justin Jay, KAMI, Kasbo, Kayzo, Łaszewo, Layz, Level Up, Linney, Louis The Child, Luzcid, Mau P, Meduza, Muetre, Nitti, NGHTMRE, Nora En Pure, Party Favor, Peekaboo, Rossy, RÜFÜS DU SOL, San Holo, Said The Sky, SAYMYNAME, Shaquille O’Neal (DJ Diesel), SHNDO, Ship Wreck, SIDEPIECE, Sippy, Skizzy Mars, Space Wizard, Steller, Subtronics, Svdden Death, Sullivan King, Sultan + Shepard, Spirit Motel, The Ghost Inside, TroyBoi, The 1975, Valentino Khan, Wavedash, William Black, Wooli, Zedd, Wuki, Zeds Dead.

Venues Represented:

Academy LA, Amalie Arena, Audio SF, Aura KC, Austin City Limits Music Festival, B&L Lounge, Banc of California Stadium, Barclays Center, Bass Canyon, Bass Country, Basstrack, Bayou Music Center, Beyond Wonderland, Big Night Live, Boo! Halloween, Breakaway Music Festival, Cain’s Ballroom, Chelsea’s Live, Cle Houston, Coachella Music & Arts Festival, Countdown Orlando Invasion, Cowboy’s, Dancefestopia, Das Energi Music Festival, Day Trip Music Festival, EDC Las Vegas (5x), EDC Orlando (5x), EDSea, Echostage, Electric Forest Music Festival, Electric Zoo Music Festival (2x), Elements Music & Arts Festival, Elsewhere, Egyptian Room, First Bank Center, Foam Wonderland, Forbidden Kingdom Music Festival (5x), Global Dance Music Festival, Goldrush Music Festival (2x), Hampton Coliseum, Hard Summer Music Festival, High Tide Festival, Hollywood Palladium, Home Bass, HQ2 Nightclub, Imagine Music Festival, Indy 500 Snake Pit, Kingdom, LA Memorial Coliseum, Lollapalooza Music Festival Chicago & Paris(4x), Lost Lands Music Festival (4x), Meow Wolf, Midway, Mission Ballroom, Moonrise Music Festival, Myth, Next Level, Nocturnal Wonderland, Okeechobee Music Festival (2x), Orlando Amphitheater, Pacific Beach, Project Glow Festival, Puerto Vallarta, Red Rocks Amphitheater (7x), Rockville at Daytona International Speedway, Royal Grove, Russell Industrial Center, Scoot Inn, Shaqs Bass All Stars, Shambhala Music Festival, Shrine Expo Hall, Skyway Theatre, Sound-Bar, Sound On Sound, Soundcheck, Summit Rooftop, Summa House, Supernova, Sunset Music Festival (2x), Sziget Festival, The Armory, The Ave, The Brooklyn Mirage, The Caverns, The Complex, The Effen Tent, The Factory, The Fillmore, The Green Elephant, The Independent, The Intersection, The Jefferson Theatre, The Regency Ballroom, The Vanguard, Trio Charlotte, Ultra Music Festival, University of Oklahoma, Veld Music Festival, Webster Hall, Wheelhouse, World DJ Festival.