Our Story

Vintage Hoss, founded in 2016 by Reilly Hughes in Alexandria, Virginia, began as an independent focus on vintage band t shirts and sportswear. Over time, the business developed into a styling and vintage fashion collective working with touring music artists, college athletes, and live events, supporting performance and pre appearance styling, as well as merchandise design and production.

Momentum resumed in 2019 in Winter Park, Florida, where Vintage Hoss worked closely with Asquared Sneakers, gaining professional experience styling artists and athletes and building long term industry relationships. During the COVID period, the brand brought on Justin Gervais, using the pause in live events to prepare for post pandemic growth. This effort led to a deliberate push to have Vintage Hoss represented across multiple United States touring markets, followed by international representation through global artist relationships.

In 2021, Vintage Hoss expanded into the live music and festival space, styling artists at established venues and festivals including Red Rocks Amphitheater, EDC Las Vegas, and Lollapalooza Chicago. As touring activity increased, the organization scaled operations to support consistent national coverage.

In January 2022, Vintage Hoss transitioned into a national operation with the addition of three curators and core team members, Liam McHugh, John Rupert, and Greg Sarafian, each based in key touring markets across the United States. Their contributions have played a significant role in the organization’s growth, touring reach, and operational stability.

Growth continued through 2023 and 2024 with expanded touring support, creative collaborations, and the introduction of Vintage Hoss produced pop ups aligned with major music and festival weekends. These efforts included official collaborations with Kai Nakamura, founder of KAINAKA, and Liv Myers, founder of Overchill The Label, as well as pop ups in Charlottesville, Virginia, Orlando, Florida, and Chicago, Illinois. In late 2024, Vintage Hoss produced artist merchandise for Łaszewo at The Fillmore, which sold out before the show began. The merchandise was manufactured and produced by co founder Liam McHugh, marking a key milestone in the brand’s merchandise expansion.

In 2025, Vintage Hoss expanded further into international markets and collegiate athletics. The brand worked with the University of Tulsa Men’s Soccer Team and Temple University Men’s Soccer Team, representing student athletes through NIL partnerships and providing styling for pregame appearances. That summer included the brand’s first international pop up in Paris, France, during Lollapalooza Paris weekend, followed by a pop up in Chicago during Lollapalooza Chicago weekend.

To date, Vintage Hoss has styled 88 artists, including 16 Grammy nominated or award winning acts, across 228 shows in 13 countries.

Vintage Hoss operates at the intersection of music, athletics, and vintage fashion, providing styling, curation, and merchandise design and production services for touring artists, college athletes, and live events.

Artists Styled:

afk, Alison Wonderland, ALLEYCVT, Balu Brigada, Boogie T, Benda, Buku, Calcium, Celo, CUTDWN, Cyclops, Disco Lines, Distant Matter, Duskus, DJ Snake, Fish Scale, Grabbitz, HOL!, ISOxo, James Egbert, Jauz, Jessica Audiffred, Joy Olakodun, Justin Jay, KAMI, Kasbo, Kayzo, Łaszewo, Layz, Level Up, Linney, Louis The Child, Luzcid, Mau P, Meduza, Muetre, Nitti, NGHTMRE, Nora En Pure, Party Favor, Peekaboo, Rossy, RÜFÜS DU SOL, San Holo, Said The Sky, SAYMYNAME, Shaquille O’Neal (DJ Diesel), SHNDO, Ship Wreck, SIDEPIECE, Sippy, Skizzy Mars, Space Wizard, Steller, Subtronics, Svdden Death, Sullivan King, Sultan + Shepard, Spirit Motel, The Ghost Inside, TroyBoi, The 1975, Valentino Khan, Wavedash, William Black, Wooli, Zedd, Wuki, Zeds Dead.

Venues Represented:

Academy LA, Amalie Arena, Audio SF, Aura KC, Austin City Limits Music Festival, B&L Lounge, Banc of California Stadium, Barclays Center, Bass Canyon, Bass Country, Basstrack, Bayou Music Center, Beyond Wonderland, Big Night Live, Boo! Halloween, Breakaway Music Festival, Cain’s Ballroom, Chelsea’s Live, Cle Houston, Coachella Music & Arts Festival, Countdown Orlando Invasion, Cowboy’s, Dancefestopia, Das Energi Music Festival, Day Trip Music Festival, EDC Las Vegas (3x), EDC Orlando (3x), EDSea, Echostage, Electric Forest Music Festival, Electric Zoo Music Festival (2x), Elements Music & Arts Festival, Elsewhere, Egyptian Room, First Bank Center, Foam Wonderland, Forbidden Kingdom Music Festival (3x), Global Dance Music Festival, Goldrush Music Festival (2x), Hampton Coliseum, Hard Summer Music Festival, High Tide Festival, Hollywood Palladium, Home Bass, HQ2 Nightclub, Imagine Music Festival, Indy 500 Snake Pit, Kingdom, LA Memorial Coliseum, Lollapalooza Music Festival (3x), Lost Lands Music Festival (3x), Meow Wolf, Midway, Mission Ballroom, Moonrise Music Festival, Myth, Next Level, Nocturnal Wonderland, Okeechobee Music Festival (2x), Orlando Amphitheater, Pacific Beach, Project Glow Festival, Puerto Vallarta, Red Rocks Amphitheater (5x), Rockville at Daytona International Speedway, Royal Grove, Russell Industrial Center, Scoot Inn, Shaqs Bass All Stars, Shambhala Music Festival, Shrine Expo Hall, Skyway Theatre, Sound-Bar, Sound On Sound, Soundcheck, Summit Rooftop, Summa House, Supernova, Sunset Music Festival (2x), Sziget Festival, The Armory, The Ave, The Brooklyn Mirage, The Caverns, The Complex, The Effen Tent, The Factory, The Green Elephant, The Independent, The Intersection, The Jefferson Theatre, The Regency Ballroom, The Vanguard, Trio Charlotte, Ultra Music Festival, University of Oklahoma, Veld Music Festival, Webster Hall, Wheelhouse, World DJ Festival.